I’ll be honest—my first thought when I heard “digital products” was, Cool… but where do I even start? I imagined complicated tech, a massive upfront investment, and a mysterious group of online geniuses who knew the secret. Turns out, the secret is that there’s no secret. You don’t need to be a coding wizard or have a warehouse full of inventory—you just need an idea, the willingness to shape it into something useful, and the guts to put it out there.